Histoire de Femmes… moncontroleutile.fr
Pour la première fois, les réseaux de contrôle technique du Groupe SGS – Sécuritest, Vérif’Autos et Auto Sécurité – célèbreront la Journée Internationale de la femme, le 8 Mars.
Automobelle avait déjà évoqué ce grand réseau du contrôle technique, en rencontrant Martine Houlière, l’ex-présidente du réseau Sécuritest, (cf article du N°11), qui nous dévoilait son expérience de femme au sein du N°1 du contrôle technique en France.
Aujourd’hui, le contrôle technique reste une contrainte pour tous ! Et pourtant pour simplifier la vie des femmes, le groupe accentue ses actions pour améliorer l’accueil, les démarches, la propreté, le langage, etc…
Nous le rappelons régulièrement à AutoMoBelle, mais désormais en France, un automobiliste sur deux, est une femme ! Les centres de contrôle technique du Groupe l’ont bien compris et sont décidés à les séduire, pour qu’elles soient plus nombreuses à pousser leurs portes en toute confiance.
Ce 8 Mars, sera la date de l’ouverture du site www.moncontroleutile.fr dédié aux femmes pour les guider sur la prévention, la sécurité routière, la protection et la responsabilité environnementale. Cette plateforme regroupera de nombreuses informations, avec un langage et des niveaux de priorités adaptés, quizz, articles, liens vers les centres pour réaliser son contrôle technique.
« Dans les centres, les contrôleurs observent une meilleure écoute des résultats et des risques, moins de contestation et une plus grande acceptation des mesures à envisager. La sensibilité des femmes les invite à être plus précautionneuse et prudente » constate Sophie Buet, responsable marketing des enseignes de contrôle technique du groupe SGS.
De plus, un Jeu-concours sera lancé du 8 mars au 30 septembre 2019 où 4 Toyota Yaris Hybride seront à gagner, ainsi que des vélos électriques, des coffrets Wonderbox, des bouquets de fleurs, des bons cadeaux… alors profitez-en pour réaliser votre contrôle technique en toute sérénité, pendant cette période !
« Ce jeu est une façon ludique de remercier notre clientèle féminine, en développant pour elles une attention toute particulière, dans un environnement habituellement considéré comme très masculin.
www.moncontroleutile.fr : à partir du 8 mars 2019
By Stéphanie Grasteau
Jouez sur www.moncontroleutile.fr
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